A sub-brand campaign visual system for the second Lenskart Bitz collection.
The goal was to create colorful visuals that showcased the variety of Bitz charms for a collection update. Assets were rolled out across website, app, email and performance marketing touchpoints. I handled the asset design creation and visual direction support, working closely with the art director.
I focused on dynamic layouts that put the charms at the forefront so the visuals could emphasize variety while being flexible enough to scale into different formats. Colors were kept soft but bright and typography was simple and yet stylish, all reflecting the nature of the charms and allowing them to be the main focus. The visuals were rolled out across multiple touchpoints and refreshed for an additional promotional run.
This project emphasized the importance of composition in designing for a brand system that deals with multiple elements yet adapts to different formats with ease.
I focused on dynamic layouts that put the charms at the forefront so the visuals could emphasize variety while being flexible enough to scale into different formats. Colors were kept soft but bright and typography was simple and yet stylish, all reflecting the nature of the charms and allowing them to be the main focus. The visuals were rolled out across multiple touchpoints and refreshed for an additional promotional run.
This project emphasized the importance of composition in designing for a brand system that deals with multiple elements yet adapts to different formats with ease.