Designs for the event launch and packaging of the Lenskart Sweet Bean collection.
Event images and videos from the Lenskart Singapore Instagram
The goal was to create visuals that appealed to Sweet Bean collectors and Lenskart customers alike. Assets needed to work across event and packaging touchpoints. Keeping a balance that worked for the Lenskart and Sweet Bean brands was key.
I handled the visual direction, asset creation and final artwork production, working closely with the art director.
I focused on modular compositions and layouts so that visuals could scale easily across different formats while staying cohesive. Color and typography were pushed to be cutesy, playful and bright to align with the existing visual elements present for Sweet Bean. The visuals were used at the collection launch event held in Singapore.
This project reinforced the value of designing flexible systems that can be adapted quickly while being consistent to the brand.
I focused on modular compositions and layouts so that visuals could scale easily across different formats while staying cohesive. Color and typography were pushed to be cutesy, playful and bright to align with the existing visual elements present for Sweet Bean. The visuals were used at the collection launch event held in Singapore.
This project reinforced the value of designing flexible systems that can be adapted quickly while being consistent to the brand.
Stage
Photowall