Social media visual systems for different agency clients
The goal was to create on-brand visuals catering to audiences and goals that varied per brand. Assets primarily lived on social and were created under tight timelines.
I handled visual direction and creation, working closely with the art director, strategists and copywriters. I worked on solidifying modular layouts that would translate and adapt across different kinds of content as needed. Color, typography and layout were kept consistent so designs stayed cohesive and on-brand despite quick turnaround times.
The visuals were rolled out on social media as content for the brands, with some ran as ads.
I handled visual direction and creation, working closely with the art director, strategists and copywriters. I worked on solidifying modular layouts that would translate and adapt across different kinds of content as needed. Color, typography and layout were kept consistent so designs stayed cohesive and on-brand despite quick turnaround times.
The visuals were rolled out on social media as content for the brands, with some ran as ads.